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What Is PUR?

At PUR, we change the way people freshen their breath by providing aspartame-free, great-tasting products that deliver the highest quality flavors and ingredients. We use simple substitutions and eliminate chemical sweeteners with a team that provides the highest level of customer satisfaction.

Naturally Sweet


We are naturally sweetened with Xylitol, a natural sugar alcohol derived from non-GMO corn grown in Europe!

Gluten Free


Gluten? That’s crummy! We do not contain any wheat ingredients and are safe for those with gluten sensitivities!



No animals or animal by-products are used for our products. We are certified vegan!



Genetically modified organisms are against the federal law in Switzerland. PUR Gum & PUR Mints are Swiss-Made and certified NON-GMO!

Diabetic Friendly


Our products do not spike blood sugar levels and actually helps to reduce carb cravings. How sweet is that!

Nut & Soy Free


We are completely nut & soy free, making us safe to share! Keeping it simple and easy to avoid sticky situations!

Swiss Made


Made in Switzerland, our products are made with the highest quality ingredients!

Dairy free


There are zero traces of dairy in our products making us safe for anyone with dairy sensitivities!

Safe for Pregnant Mums


Without the use of aspartame, we are safe for pregnant women and children of any age!